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In my latest book Content Inc. I talk about the importance of identifying your sweet spot. ... knowledge or unique skill area and a defined customer pain point.. 20 Apr 2018 ... READ BOOK The Sweet Spot: Finding Your Unique Strategy http://jinyurl.com/g6f65 Influencer marketing is a form of marketing in which focus .... To read the free executive summary of this article, simply close this message. ... Can you summarize your company's strategy in 35 words or less? ... This includes segmenting customers and identifying unique ways of delivering ... The key is to find the sweet spot where the firm's capabilities and customers' needs align in a .... Andrew said: The Sweet Spot by Christine Carter includes nice tidbits of advice ... I highly recommend this book; it's full of excellent ideas and strategies for improving .... and finding your idea lifestyle, this is one of the best book i have read.. 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